Women's Wellness, Made Clear.
Lilibear creates evidence-based natural health products for the hormonal changes that shape women's lives, from cycle and ovarian support to the menopause transition.
Our Story
Born from a mother's search for something real.
Lilibear started with a question our founder, Shivani Mootoo, couldn't get a straight answer to: why is it so hard to find a supplement that actually works? Shivani spent years trying to conceive naturally while managing PCOS/PMOS and the hormonal imbalances that came with it. Like so many women, she turned to supplements for support, and like so many women, she found a market full of noise. Bottles promising balance and fertility support, but stuffed with filler ingredients, vague dosing, and little to no clinical evidence behind the claims. She wasn't looking for a miracle. She was looking for something honest. After years of trying, Shivani ultimately underwent a full round of IVF. In 2023, her daughter Lilibeth was born, and Lilibear was named for her. That journey left Shivani with a clear sense of purpose. Women deserve better than guesswork on a label. They deserve formulas built on real research, dosed at levels that actually match the clinical studies behind them, free of the fillers that pad out so many products on the shelf. Lilibear (and its sister brand, Mama Bear Wellness) exists to close that gap, giving women around the world access to affordable, properly licensed supplements that do what they say, at the doses that matter.
Our Purpose
Support for every season.
We believe women deserve formulas that are transparent, practical, and grounded in evidence. Our products bring together carefully selected ingredients in clearly disclosed amounts, with guidance that helps you understand what you are taking and why. No proprietary blends hiding weak doses. No ingredients added just to fill out a label. Just what works, in amounts that work.
Made for Canada
Rigorous from formula to finished bottle.
Lilibear products are manufactured in GMP-compliant facilities, third-party tested for identity, purity, and potency, and authorized for sale as Natural Health Products in Canada. Our labels and claims follow their Health Canada product licences, and orders are fulfilled with Canadian customers in mind from our Ontario operation.